Incorporating Flash into your web site can work if done properly. Some of the basic rules to consider when designing or hiring a web designer include:

• Give the visitor a way to skip the Flash presentation.
• Avoid having your index page entirely made of a Flash presentation. Utilize a navigation with an embedded (smaller) dose of Flash.
• Make sure there is text on the home page if you do include a Flash presentation.
• Flash in general is not search engine friendly. A site designed entirely in this method will guarantee no rankings organically.
• Avoid creating your navigation entirely in Flash. If you must use this method, add a text based footer.