Web Design

Easy Website Navigation

Website Design Tips | Website Design Services

Along with website organization, another important design factor is creating an easy to understand navigation for your site. We have seen a huge difference in website traffic when the design is easy to navigate vs. hard. Website visitors always, and I mean always, look at more pages on a site where the navigation links are easy to find.

We suggest creating a navigation bar in your design that should be in the same place on every page. Now that you can create HTML pages, that may seem a little dull, but it is the best way for your visitors to get around. Imagine if you were looking in the phone book for John Smith, but it wasn’t in alpha order but by age of the individual. You would have to look through the whole list to find John Smith. The same goes for websites. The difference is people will leave your site and look for another. The search engines are filled with ‘others’.

Also, this helps your visitor get the information they want fast, within just a few clicks of the homepage. Plus, by developing individual pages you will decrease loading times. Just imagine if you had all products and their pictures on one page, it would increase the load time significantly.

Don’t forget to include a homepage link in your navigation bar. That way visitors can always get back to the homepage, and so can the search engine robots as they go through your site.

Some designers suggest putting your links at the bottom of the page so people have to scroll down and see the entire page to get to the site’s navigation. This is assuming that; everyone likes what they see on the page enough to scroll, that they know how to scroll (you’d be surprised!), and that they are patient enough to figure it out. Put your navigation ‘above the fold’ which means visible when the page loads without scrolling. No matter what business you are in, there are thousands, if not tens of thousands, of competitors that are doing a better job on their site than you are. The back button is your worst enemy. Just to let you know, only about 10-15% of your visitors will click past your homepage. And only about 1% will ever come back. You’ve got to give them what they want on the first visit!

Should you want a professional web site design, we would be happy to provide a professional website design quote for your company. Call us at 888-324-4091 today. We only employ seasoned, professional web designers.

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