So you’ve got a website and it’s old or not working or just wrong…
Your current site could use a website redesign for many reasons. But the most important reason is to get better results. We can help you understand where the old site has failed and what the new site should include to garner the most success.
If your website is five or more years old, it would be good to look at what has worked and what hasn’t. There have been many new strategies developed since your site was built. These include ways to increase interactivity, retention and conversion rates. Now is a good time to implement these techniques.
Here are just a few reasons you may want to consider a website redesign:
Your site looks like your neighbor’s kid designed it.
In the beginning, getting a website was akin to having a brochure. And if it was a cheap site and had some information about the company and its products, you met the goal of having a website.
Now, the web is the biggest marketing tool you have and your competitors are getting better and more effective websites. It’s time to take the next step and get a professionally designed website.
Parts of the site are broken or have coming soon on them.
Broken links, pages with no content are real turn offs to visitors.
The site is a brochure and doesn’t ask users to interact.
It’s hard to get visitors to your website and once they are there you need to get them to tell you who they are and ultimately, take action. They may never be back again.
Poor website navigation.
People will not hunt around for your navigation. They want information and they want it now. So navigation should be the same or similar on every page. And keep the link titles easy to understand.
Pages are not search engine friendly.
Most designers focus primarily on the aesthetics of a website; they are not marketing-focused. Getting found in the search engines is difficult enough; don’t let an unfriendly site keep you from even getting ranked.
Poor web copy.
One or several people in the company have contributed to writing your current website copy. Since they are not professional copywriters or marketing experts, the copy may be informative, but not persuasive enough to engage customers and convert leads into sales. Let a professional copywriter rewrite the copy. Although it costs a bit more, the long-term results will be well worth the added expense.
Out of date information.
It’s great that you won an award in 1998, but showcasing it makes your site appear old and neglected. Many websites go unchanged for years, or they start a blog and never add to it. Bad marketing! Keep your content current.
Sloooow loading images and pages.
This will be the death of your website. No one wants to wait for a picture that is so huge it takes 20 seconds to download. Images must be optimized for the web. Any pages which take longer than a few seconds to load are going to make visitors go away.
Staying ahead of your competition.
Since the Internet has become the single most important marketing tool you have, you need make sure it is better than your competitors’. That means up-to-date design, good calls-to-action, simple navigation, user interactivity and a strong sales message.
You want to manage the content yourself.
We offer Content Management Systems (CMS) that allows you to keep your website current, so that you do not have to pay a designer every time you wish to change something. We can even set it up so that you can add/edit/delete pages with ease. Learn more about our Custom WordPress Websites.
