SEM is a fast and guaranteed way to advertise your website on the search engines. Top search engine companies including Google, Bing /YAHOO! offer this type of Pay-Per-Click service that allow you to market to a specific location, maintain a monthly budget, and track your results quickly and effectively.
Search Engine Marketing (also referred to as Pay-Per-Click or PPC) is displayed as ‘Sponsored Results’ typically at the top or right hand side of the search engine result pages. If someone does a search, sees your listing and clicks on it, then that click amount will be deducted from your budget.
Some people have a concern about spending too much however; it is a very controllable program. Search engine companies have the tools in place to prevent fraudulent clicks (same people clicking on your listings). You can advertise within a local target market (even 5 miles from your location!) nationwide, or internationally! We even have PPC tools in place to target by zip code!
Just how much is it? The cost per click (CPC) is determined by market value. Depending on how many people are bidding, what they are willing to pay and whether or not the ads are running nationally or locally. You could spend as little as .50 per click.
Ads are tracked, and conversion data is provided to see if ads are providing the return on investment for your business.
Search Engine Marketing has become more of a necessity
If you are interested or already have a PPC account that needs work, let the professionals at IHS Website Solutions help! Please fill out the simple request form, or call us toll free: 888-324-4091.