Google Rewards Our Clients For On-site SEO
Recently we saw big positive SERP (Search Engine Results Pages) ranking changes for many of our clients. We are always working to improve our clients SEO and while those improvements help our clients rank higher in the search engines – Google, Bing, Yahoo, etc. – this was such a substantial jump that it had to be something in addition to our on-going efforts.
We did a little digging and found a lot of other people having similar impacts, both negative and positive, to their rankings. It could only be one thing…another Google Panda refresh, update, upgrade or whatever you would like to call it. Well on Friday Google confirmed that it had refreshed its Panda Algorithm on November 21, 2012 and impacted about 0.8% of English queries to the point where a regular user might notice and to the point where a web design and marketing agency like us would really notice.
Google Panda is a change to the search giant’s results ranking algorithm and was introduced in February of 2011. The goal of the change was to weed out the “low-quality sites” and reward sites with quality content that people found valuable with higher search rankings. For a full explanation of Google’s Panda Algorithm you can see our post here.
The impact of Google Panda updates are not usually seen immediately on SERPs and it usually takes a few days for everything to be indexed and updated. The jumps in rankings for our client’s sites fit into this time frame perfectly.
We were happy to see that our efforts to make sure we were creating quality content and using the right SEO techniques, ahead of the Panda update, made sure the sites we had been working on went up in rankings and not down like many other sites.
An important part of SEO is being proactive and not reactive. It is a lot easier to do it right in the beginning than trying to play catch-up with Google or the other search engines. This recent update let us know we were doing it right.